Pranjana: The Journal of Management Awareness

  • Year: 2010
  • Volume: 13
  • Issue: 1

Customer relationship management: the success mantra of present generation marketers

  • Author:
  • Avinash Chand1, Vishal Kumar Sharma2, Moim Uddin3
  • Total Page Count: 9
  • DOI:
  • Page Number: 105 to 113

1Deptt. of MBA, Krishna Girls Engineering College, Kanpur, UP.

2Department of MBA, ICFAI National College, Kanpur, UP.

3Department of MBA, HBTI, Kanpur, UP.