Challenges of using the case study method in marketing course and competition

In 2011 and 2012 students from the Faculty of Organizational Sciences won the top ranking schools at the regional final at The Hult Global Case Challenge in London. Also we won the second place at the prestige McGill Management International Case Competition in March 2012. This paper presents findings of using the case study method and best experiences in Marketing Management at the Faculty of Organizational Sciences, University of Belgrade from Serbia. The paper is a short review of the book Marketing in practice –applying the case study mm method and other research related to case study method in Marketing field. These guidelines will be useful tools to professors and students with a vested interest in the interactive learning, as well as to company representatives and consulting business for headhunting the best talent student.