Pranjana:The Journal of Management Awareness
  • Year: 2012
  • Volume: 15
  • Issue: 1

A review and a conceptual framework of ‘Irrational influences’ on consumer purchase behavior (CPB)

  • Author:
  • Parikshat S. Manhas1, Farzana Gulzar2
  • Total Page Count: 7
  • Page Number: 47 to 53

1Associate Professor, The Business School and School of Hospitality and Tourism Management University of Jammu, Jammu – Tawi, Jammu And Kashmir

2Assistant Professor, The Business School, University of Kashmir

Online published on 11 December, 2013.

Abstract

The Paper Examine the issue of Irrational Influences Purchase Behavior. A framework has been developed principally based the results of research paper.

Keywords

Irrational Influences, Consumer Purchase Decision, Psychosocial cues, Attention and Memory related constraints, over processing, under processing, Debiasing Procedures