Online published on 11 December, 2013.
However, the minimum values have been scored by convenience and perceived ease of use. The main findings of the study are there is no significant difference in the Purchase Intent among online buyers in Northern India and there is significant difference in the perceptions of the online buyers and non-buyers in Northern India. Study also found that demographic characteristics of the customer influence his/her web and internet usage.
Buying Behavior, E-Commerce, Technology, Internet, Purchase Intent, On-Line Buying
