1Professor, Shri Vaishnav Institute of Technology & Science, Baroli, Sanver Road, Indore, M.P.
2Associate Professor, Prestige Institute of Management and Research, Indore.
3Business Research Analyst, CapitalVia, Indore.
Online published on 18 April, 2014.
Demand of prepared food significantly increased in recent time due to time concern and test of the food. The satisfaction ill in the food industry not dependIng only on the test of the food but consciousness of healthiness, cleanliness and way of offering services are becoming more important issues at food outlets. Food. related services like food quality & variety, ambiance at food outlet, proper sitting arrangements, parking facilities all such factors have highly influenced on consumers visiting decision to food outlet.
The present study analyzes the consumers ’food satisfaction level and revealed the consumers perception towards important product attributes and service offerings of selected Food Outlets and tiffin centers in Indore city of Madhyapradesh.
Findings of the study revealed that consumers at unorganized food outlets have major concerns for quality of foods, pricing, parking facility and cleanliness at food outlets. It was revealed that consumers at unorganized food outlets have limited concerns about the billing facility and kids ’entertainment facility available at food outlets.
Findings of the study would help the unorganized food outlets in formulating competitive product and service strategies aimed at providing higher level ofconsumer satisfaction, thus increasing their market and profit share.
