Preferences for internal marketing and organisational commitment: empirical evidences from hotels

Hotel industry market is developing rapidly, that is why only industry has been transmuted to one of the biggest fields of professional activities in the world. Managers belongs with the industry should provide the option of utilization of potential opportunities for themselves with intelligence and improve their organisational performance. In this instance the market is not only the final consumer but also an individual (employee) or a group of individuals (employees), within the organisation. Customer satisfaction cannot be achieved without fundamental contribution of the customer-contact, employees who provide the service. Selling of any product, there is needed to shape relationship with customer. For shaping a relationship there is a need for knowing the behaviour of employees and their satisfaction criteria? The project is undertaken to know the employees satisfaction and resultant commitmentto their works in hotels and restaurants of Gwalior region. The survey has been done in hotels and restaurants. Hypotheses testing and exploratory factor analysis was done with SPSS 21.0. This research article found 5 and 6 factors for organisational commitment and internal marketing respectively. Detailed discussion on factors, explained towards the end. The paper reported some limitations and directions to next researchers also.