Evolution of quality: a study of quality from primitive period to latest development in India

In today’s aggressive environment, organization must develop some mechanism to create their niche in the industry. They must find ways to prove that they are superior to their counterparts. This requires developing the competitive advantages over others. Quality is one of the aspect where firms can differentiate themselves. Quality has emerged as a demanding element for the customers of the company. It has become an indispensible feature of the product. The paper is a deliberate effort to understand the emergence of quality from the primitive ages to latest development in Quality standards.