Responding to social responsibilities and ethics-a study of refractory industry in Odisha

The practices related to ethics in Refractory marketing guides marketers in differentiating between right and wrong. In order to establish long term success ethics plays important role in building trust between buyers and sellers in industrial marketing. Transformation of marketing from a production-centric method to a societal marketing approach that emphasizes more on the issues related to ethics. This research paper on the basis of secondary sources of data collected from reports, research papers and internet, focuses on corporate social responsibility (CSR) of TATA Group with reference to Tata Krosaki Refractories Ltd, Bajoria Group with reference to IFGL Refractories Ltd (Odisha), OCL Refractories Ltd, Sarvesh Refractories and Manishree Refractories (Odisha). The study intends to understand the scope of corporate social responsibility and get an insight in CSR and ethical practices in the light of the case study of the Refractory industries in Odisha.