Influence of nationality bias on indian consumer perception

Country of origin is one of the main areas in the field of International marketing which is gaining its importance in today's era also. Production is no more confined to territorial boundaries. With more and more companies entering into the global market, the consumers are now looking for more options for a particular product. Developing nations are overflowed with imported items as a result of globalization and unhindered commerce. This study examines country of origin consequences for the perceptions, states of mind and conduct of buyers in India for items imported from twelve developing and developed nations. This is a very essential study that investigates whether Country of origin (COO) biases affect consumer decision making and purchase of products. It has administrative implications for organizations that need to comprehend the COO view of the population from developing nations. A structured questionnaire was administered to 200 respondents. Investigation of the information demonstrate that a developed COO product was connected with quality, design, branding, packaging, status, and perceived value, while products from a developing COO scored well just on price and perceived value. Here in study Nationality Bias Effect & Country of Origin Effect are considered interchangeably.