A study of different aspects of consumer behavior for online buying in Delhi NCR for FMCD products

Consumer behaviour is always a matter of study for marketers. They always focused on new ways to entice the consumer to purchase. Understanding the behaviour of consumers remained a complex idea. Several models have been developed to explain consumer behaviour. Consumers are influenced by several external and internal factors. Consumer Behavior is explained with the traditional and psychological models. The traditional model focused on economic factors etc. whereas psychosocial model identifies the different stimulus. The present research paper tries to evaluate different aspects of consumer behaviour in the context of online buying of FMCD product. The research is based on an online survey of 200 people. The survey was conducted in the time frame of 06 months. The method to conduct the research was a questionnaire which consists of 25 questions. The result measures consumer behaviour in online shopping.