Content drives commercein digital era

The world is turning to digital marketing for communication and promotion. With the current scenario of lockdown due to covid-19, most of the educated community is resorting to getting glued to mobile and internet. From academic, industrial, retail, and commercial work to entertainment, relaxation, and healthyfication everything seems to be internet dependent. This article tries to compile the promotional efforts of several, similar start-up apps on social media. It portrays the role of “content writing” in digital media by reviewing the literature of these apps in the digital media.