A quantitative evaluation of customer marketing impact by artificial intelligence in hospitality industry

Artificial Intelligence (AI) is often over-hyped and confusing language has made it complex to understand. But its unavoidable use is making it more popular. AI helps the ability of the technology to improve and make smart decisions. AI helps in better online product search and customizes services. Present paper is an effort to estimate the applicability of AI in customer marketing in the context of luxury hotels. It is based on survey of hotel employees and customers. The tool used for the purpose of study has Cronbach's alpha value above 0.600. This shows the reliability of research tool used in the present study. KMO value for sampling adequacy has been considered. The research has tried to find out contribute of different aspects of AI in customer satisfaction in hotel industry.