Pranjana:The Journal of Management Awareness
  • Year: 2021
  • Volume: 24
  • Issue: 1and2

A study on business analytics start-up challenges in India

1Professor, Research & Business Analytics, Welingkar Institute of Management, WE School, Mumbai, India

2Associate professor, K.J. Somaiya Institute of Management Studies

Online Published on 19 October, 2022.

Abstract

To categorize the tasks faced by the business analytic start-ups and influence of various factors. The organized questionnaire was framed to capture the data from business analytic start-up companies on the challenges faced by the start-ups. The features considered for the study are hiring of talented resource with analytical skills, risk taking capability, right mentoring, financial-fund raising, Marketing challenges, Government involvement, Lack of analytical knowledge and technology infrastructure.

Keywords

Business Analytics, Capability, Start-up, Technology infrastructure