Social Media-Boon or Bane: A Case Study on Rural Youth

An individual's life can now be viewed with a widespread representations of facts, tweets, comments, selfie's, photographs, relationship status, likes, dislikes, moods, interests, mutual friends and status to name a few. The current study incorporates a qualitative approach in a rural college located in Tirupattur, Vellore District, Tamil Nadu-India. The Explanatory Case Study Design was adopted and five case studies were undertaken to study the implication of social networks on rural youth. The studies undertaken clearly reveal that the youth in rural areas are no different form the youth in the cities who are victims of bane troubled by their status, tweets, comments, friends, memes, trolls and social media obsessions.