Assistant Professor, Department of Commerce (E-Commerce), Nallamuthu Gounder Mahalingam College, Pollachi
*Corresponding Author E-mail: thangarajtkiruthika@gmail.com
Online published on 30 September, 2025.
Now-a-days, women are financially independent and they are aware of converting their savings into investment. In their investment portfolio, gold always occupy the special place. Gold is one of the important investment avenues in India. Variety of gold investment avenues are available in the market. Investors especially women investors are highly interested to invest in gold. In the present study, it is mainly focused to identify the awareness, most preferable gold investment option and satisfaction level of women investors. For the present study, primary data have been collected by using well-structured questionnaire from 117 randomly selected women respondents in Pollachi Taluk. The collected data have been analysed by Chi-square test. The present study concluded that there is significant association between occupational status and satisfaction level.
Gold investment options, Women gold investors, Preference, Awareness level and satisfaction level
