The Use of Social Media in Libraries: A Catalyst for Engagement and Transformation

Social media has transformed the way libraries connect with their communities. Once regarded primarily as keepers of physical collections, libraries now proactively interact with patrons in online environments, utilizing platforms such as Facebook, Twitter (now X), Instagram, YouTube, LinkedIn, and newer channels like TikTok. This paper examines the application of social media in libraries, its impact on promoting services, improving user engagement, supporting information literacy, encouraging professional development, and tackling challenges such as the digital divide and ethical issues. By referring to global case studies and the latest research, it highlights best practices and outlines future opportunities for utilizing social media to broaden the library's mission in the digital age.