1Department of Management Studies, Sikkim Manipal Institute of Technology, Majitar, East Sikkim,-737106, India
2Professor, Department of Management Studies, Sikkim Manipal Institute of Technology, Majitar, East Sikkim, Sikkim-737106, India
*Corresponding Author: Bibeth Sharma, Associate Professor, Department of Management Studies, Sikkim Manipal Institute of Technology, Majitar, East Sikkim, Sikkim-737106, India. E.mail bibeth_smit@yahoo.co.in
Online published on 5 August, 2015.
The Customers’ intention to buy flowers may not result in their purchse. Curiosity is a great factor when customers buy cymbidium orchids. If they are not interested then it becomes difficult for the marketers to create need for cymbidium orchids unlike other consumable products. Customers have their own perception of locally available cymbidiums and the perception is deeply rooted, very difficult to change but with proper marketing efforts, one can make a positive change in the minds of the customers. They have their own set of factors in quality and they look for all when they buy cymbidium orchids. Lifestyle of customers can make them buy flowers or discard the purchase intention. Customers who buy flowers are those who are emotional when buying their products.
Cymbidium, quality, Lifestyle, local customers
