1Assistant Professor, Media and Communitation – Karunya Universiy
2Students, Media and Communication, Karunya University, Coimbatore, India
To-day no connectivity means no communication. Digitization has increased the speed and access through networking system. The younger generation lives in social media fell prey to ideological groupings leading to protest activities as media activism. The objective is to trace out the status of media activism reported in print and social media identifying causes. The paper by Drezner (2005) argues that the Internet has posed new challenges to authoritarian control of information. Content analysis is applied to newspapers and social media postings. Major findings reveal that media activism have emerged over the years with the increase of social media engagements. Whatsapp is the significant site for such media activism several factors are indexed as cause for such media activism.
Media Activism, Network, Younger generation, Ideological groupings, Media engagements, Communication, Print and Social media