Study of awareness and competitive environment of bio-fertilizers uses in Hadoti district of Rajasthan

The green revolution brought impressive gains in food production but with insufficient concern for sustainability. In India the availability and affordability of fossil fuel based chemical fertilizers at the farm level have been ensured only through imports and subsidies. Dependence on chemical fertilizers for future agricultural growth would mean further loss in soil quality, possibilities of water contamination and unsustainable burden on the fiscal system. The Government of India has been trying to promote an improved practice involving use of bio-fertilizers along with fertilizers. This study revealed that the in the study area dealers did not know about the Bio-fertilizers and in the present time dealers as well as farmers are less aware about the advantages and use of bio fertilizers, companies are facing high competition from various fertilizers companies. Bio-fertilizers being a new entrant had to struggle with players who have been in the market for a long period. In the study various tools and techniques were used to create awareness and competitive environment about Bio-fertilizers.