1Associate Professor, Division of Ayurveda, Centre for Integrative Medicine and Research (CIMR), Manipal Academy of Higher Education, Manipal, Karnataka
2Reader, Dept of Agadatantra, Govt Akhandanand Ayurved College, Ahmedabad, Gujarat
3Associate Professor, Shree Dharmasthala Manjunatheshwara College of Ayurveda, Kuthpady, Udupi, Karnataka
This paper focuses on online marketing as sources of delivery of healthcare products especially herbal medicines. It clearly explains how people are using the online information on herbal medicines without concern of experts. Health care delivery always depends on the triangular relationship among professionals, clients and online marketing of herbal products.
Herbal Medicines, Drugs, SWOT
