Fodder inclusive value chain analysis of milk in organized sector of Karnataka

In India, 80 per cent of the milk collection is handled through unorganized sector. But it is essential to shift the farmers towards organized sector to ensure fair practices. This is possible by improving the backward linkages through extension advisory services. So a study was taken up with the objectives of analyzing marketing efficiency of milk types of Karnataka milk federation and to map the present backward and forward services rendered to producers and processors. Value chain analysis method was used where in range of actors involved in the business were interviewed to collect data. Marketing efficiency was arrived at using secondary data. Among 4 types of milk, ‘Shubham’ milk expressed highest marketing efficiency due to its high fat percentage. AI services (100%), obtaining feed at discounted price (88.33%) and availing veterinary services (75.84%) were the backward services availed by majority of producers. More than half of the dealers (58.34%) received advisory services on storage of products and sweet preparation. Six predictors-total milk production, milk retained for family, annual income from livestock, backward services availed, herd size and price of the milk explained 99.8 per cent variation (r²=0.998) in the amount of milk sent to cooperative societies by the producers.