Concluded summery of different perspective of brand building process

In the present branding literature there are many researchers and have their different theories for branding building process although brand building process very from product and services. Services have very different characteristics compared to products. The purpose of research is to analyze the process of building a brand. Research suggests that when it comes to the process of building a brand, the emphasis is put on brand identity and trust. In this researcher have summarized and concluded the different theories, concept and the perspective given by Aaker, Kapferer, Melin.