*Assistant Professor, Amrita School of Business, Amrita Vishwavidyapeetham University, P.O. Clappana, District: Kollam, Kerala, 690252, India.
Online published on 29 September, 2017.
The paper presents the changing approach in the way innovation projects are taken up. The first phenomenon is that innovation pendulum is moving in favor of the developing countries. Another phenomenon is that affordability and sustainability are replacing premium pricing and abundance as innovation's drivers (Prahalad and Mashelkar, 2010). The paper studies two unique cases from India where innovations were targeted to elevate the people at the bottom of the pyramid. Both the innovations have been a great success not only in terms of the impact which they had but also in terms of their ability to create sustainable business model.
Innovation, Bottom of the pyramid, Indian innovations, Tata Nano, Aravind Eye Hospital
