South Asian Journal of Marketing & Management Research

  • Year: 2020
  • Volume: 10
  • Issue: 10

Family incivility and entrepreneurial success of msmes: Moderating role of psychological capital

1UGC-Senior Research Fellow, Bharathiar University, India, Email id: maria.tresi@gmail.com

2Assistant Professor, Bharathiar School of Management and Entrepreneur Development (BSMED), Bharathiar University, India, Email id: maria.webyara@gmail.com

Online published on 20 November, 2020.

Abstract

The purpose of this study is to examine the relationship between family incivility and entrepreneurial success and toexamine the moderation effect of psychological capital on this relationship. Data were collected from 260 entrepreneurs of family-owned MSMEs. Combining the “work-home resources model” and “conversation of resources theory,” this study contributes to stress literature by establishing for the first time that family incivility as an emotional home demand negatively impacts entrepreneurial success. The data obtained from this cross-sectional study were analyzed through the SPSS statistical package software. To investigate the moderating role of psychological capital on the family incivility and entrepreneurial success relationshipSPSS PROCESS macro was used. The results show that family incivility is negatively and significantly correlated with the entrepreneurial success of family-owned MSMEs. In addition, the result of the moderation analysis supports the moderating effect of psychological capital with regard to the relationship between family incivility and entrepreneurial success at all different levels of psychological capital.

Keywords

Family Incivility, Entrepreneurship, Success, Psychological Capital, MSME, Family Business