The importance of marketing communications in the development of kind of sports in Uzbekistan

The article considers the activities of sports federations of the Republic of Uzbekistan as the main organizations responsible for the development of sports. The main goals of their activities, as well as the importance of marketing communications were studied, which is an important aspect of marketing activities to achieve them. The interrelation of factors influencing the popularity and mass characteristics of sports were studied, an adapted model of the marketing complex in the activities of sports federations of the Republic of Uzbekistan was developed. The use of marketing communications for the popularization of sports was analyzed and their main functions were founded. The features of marketing communications in the activities of international sports federations, the importance of relations in the development of cooperation with the International Olympic Committee, and the prospects for their cooperation in the near future due to the implementation of the "Agenda 2020" procedures were outlined. The features of communication activities for the development of sports in the federations of different levels in our country, as well as the task of sports clubs, schools and sections in increasing the popularization of sports were analyzed.