South Asian Journal of Marketing & Management Research

  • Year: 2020
  • Volume: 10
  • Issue: 12

Use of marketing strategies to increase the competitiveness of light industry enterprises

1Associate Professor, Candidate of Economic Sciences, Samarkand Institute of Economics and Services, Uzbekistan

2Master student, Samarkand Institute of Economics and Services, Uzbekistan

Online published on 16 February, 2021.

Abstract

In this article, the need to formulate marketing strategies of light industry enterprises is associated with effective functioning in the competitive environment formed in the market of this network in our country, the displacement of imported goods from the domestic market, effective functioning in international markets and active cultivation.

Keywords

Marketing Strategies, Competitiveness, the Target Market, Achieving Goals, The Competitor, Analysis Of Market, Development, Capabilities