1Research Scholar, Faculty of Management, Parul University, Vadodara
2Dean, Faculty of Management, Parul University, Vadodara, India, Email id: bijal.zaveri@paruluniversity.ac.in
3Academic Associate, Department of Commerce and Management, Teamlease Skills University, Vadodara, India, Email id: priyankadp87@gmail.com
Online published on 12 March, 2020.
At present, e-commerce is booming in India at a very fast pace, with mobile shopping apps being used widely for making purchases. This research focuses on use of shopping apps for making online purchase in Gujarat. The researchers have examined the gender and age on the mobile shopping behavior like no. of apps used, hours spent, no. of times orders placed and the category of items mostly purchased. The primary data is collected using structured questionnaire and interviewing respondents, while the secondary data is collected using literary review. The research result will provide a brief understanding of usage of mobile shopping apps among the consumers in Gujarat (India).
E-Commerce, Online Shopping, Shopping Apps, Consumer Behavior
