South Asian Journal of Marketing & Management Research

The study aimed to analyze the behavior of consumers towards advertisement leading to purchase decisions and found a positive correlation between perspective, attitude, and behavior. It was found that in terms of Perspective, some consumers make their opinion based on the advertisement to purchase a product immediately or rather refuse it without giving it a second thought; in terms of attitude makes difference for the consumer, as per the result the advertisements can negatively or positively impact the consumer's attitude towards the buying behavior while behavior makes a huge difference to consumers, especially while making final decision to ensure their satisfaction towards purchase intension, as per the results consumer get influence by the advertisement whether it is printed or broadcasted which encourage the consumer to purchase the product. The standardized Beta value showed that among the three independent variables, Perspective has the most significant impact with 4.4% followed by Attitude (−17.8%) and Behavior (−3.6%) on the advertisement.