Role of fashion industry in the development of market activity of textile companies in Uzbekistan

The aim of the study was to examine the fashion marketing strategy of medium and large textile companies in Uzbekistan. The textile industry was the focus of this study. A qualitative research approach was used with case study design to achieve the stated objective. Cases were chosen on the basis of two criteria; production of finished textile products and work in local and global markets. Accordingly, companies qualified these criteria and all of them were used as circumstances. The activities of “Asror Textile Industry” LLC are studied and summarized scientifically.