SOUTH ASIAN JOURNAL OF MARKETING & MANAGEMENT RESEARCH
  • Year: 2021
  • Volume: 11
  • Issue: 1

Crowd marketing in marketing research

1PhD, Associate Professor, Department of Marketing, Tashkent State University of Economics, Uzbekistan, Email id laylo.abdukhalilova@gmail.com

2PhD, Associate Professor, Department of Marketing, Tashkent State University of Economics, Uzbekistan, Email id nalihkhodjaeva@gmail.com

Online published on 22 February, 2021.

Abstract

This article describes the types of crowd marketing, its application, and explores the benefits and drawbacks of using crowd marketing. Research has concluded that careful application of crowd marketing can be effective for companies. This helps to create high quality links that are memorable for search engines. Thus, spam content decreases and the mass of quality content increases, which leads to the advertised site.

Keywords

Crowd Marketing, Social Network, Target Audience, Site, Marketing, Forum