*Head – Eastern U.P. Cluster, Radio Mantra 91.9 FM, Gorakhpur-273016, Uttar Pradesh, India.
Online published on 29 September, 2017.
Amid the various media of advertising, Internet is growing in magnitude day by day. Internet advertising encompasses the advantages of both the print and the visual media; it is a step further owing to the interactive capability. Advertising has a prominent say on the marketing strategies.
Internet, being dissimilar from the conventional advertising media, has something more to offer to the Marketing Strategies. Internet can contribute substantially in the appropriate brand positioning with the available database of the prospective customers. As interaction is possible through the net, it provides avenues to reach the target and niches.
Online advertising can notably change the marketing scenario. Globalisation and Liberalisation can be even more consequential with the help of Internet advertising
