Customer preference and store selection criteria of big bazaar apparels in Bangalore

Dont miss the unbeatable offers and discounts on all your daily needs from clothes to furniture at Big Bazaar. Nobody sells cheaper and better than Big Bazaar, the pioneer of value retail in India. From regular household needs like rice and vegetables to imported foods, garments, stationery and electronics the variety and deals they offer are mind boggling. All major cities in India have at least one Big Bazaar outlet, some of which have a beauty parlour and food court as well. Bangalore market is a highly competitive market with large number of players in both organized and the unorganized sector. Big bazaar is a form of discount store operating in 200000sq. ft. space in Bangalore. The company operates 11 different stores across Bangalore and caters to the varied needs of the dynamic population. In order to gain competitive advantage, the organization must be constantly updated with the latest trends and changes in the market, formulate new strategies for survival and sustained growth. This study aims at enhancing the brand value of big bazaar by focusing on providing better services and satisfaction to the customers through enriched customer relationships and awareness, competitor analysis, demographic analysis and preference of customers and understanding of a better advertising strategy. This study is instrumental in understanding the shopping pattern of the customers, their preference and perception and the most effective media for advertisement, which will further help in delivering more value propositions to the customers. The primary objective of this paper is to study the store selection criteria for apparels at big bazaar, a leading retailer in Bangalore.