South Asian Journal of Marketing & Management Research
  • Year: 2012
  • Volume: 2
  • Issue: 11

Examining the reliability and validity of rsqs scale

  • Author:
  • Ajmer Singh
  • Total Page Count: 15
  • Page Number: 15 to 29

Assistant Professor & Head, Kurukshetra University, Post Graduate Regional Centre, Jind, Haryana, India.

Online published on 27 November, 2012.

Abstract

This study examines the retail service quality scale developed by Dhabolkar, Thorpe and Rentz. This scale has been already tested and verified in many other countries like South Africa, Canada And many other countries. By understanding the need and importance of service quality in retail sector as an important ingredient of customer satisfaction and an important factor for the survival and growth of any business, it becomes important to understand the reliability and validity of this scale in Indian context. Hence this study explores the various factors which are very important for Indian retail.

Keywords

RSQS Scale, Service quality, reliability and validity etc