South Asian Journal of Marketing & Management Research
  • Year: 2012
  • Volume: 2
  • Issue: 11

Measuring service quality in automobile showrooms with reference to south tamilnadu, India

  • Author:
  • M. Karthick, A. Subburaj, M. Shunmuga Sundaram
  • Total Page Count: 15
  • Page Number: 58 to 72

*Assistant Professor, Kalasalingam Institute of Technology, Krishnan Kovil.

**Assistant Professor, Global School of Foreign Trade, Madurai.

***Assistant Professor, Department of Business Administration, Kalasalingam University, Krishnan Kovil.

Online published on 27 November, 2012.

Abstract

The aim of the study understands the customer perception towards the service quality offered by the automobile showrooms in south Tamilnadu. This study covers the customers all over south Tamilnadu includes 6 different districts. The total size of the sample is 183. Survey method was adopted for the data collection and the questionnaires include five different service quality dimensions. Findings would helps automobile showrooms to know the level of service quality offered to the customers and what the customer expecting from the automobile showrooms. This study can help automobile showrooms to retain the customer and retail showrooms to recognize the reality that customer service quality is very important in the success.

Keywords

Automobile showrooms Service quality, service quality dimensions