South Asian Journal of Marketing & Management Research
  • Year: 2012
  • Volume: 2
  • Issue: 2

Quality of work life effectiveness with special reference to employees of Ashok Leyland, Chennai

  • Author:
  • A. Palani, Irshad Ahmed
  • Total Page Count: 10
  • Page Number: 31 to 40

*Assistant Professor, Department of Management Studies, Aalim Muhammed Salegh College of Engineering, Avadi -Iaf, Chennai-55, Tamilnadu, India.

**Assistant Professor, Department of Management Studies, Aalim Muhammed Salegh College of Engineering, Avadi - Iaf, Chennai-55, Tamilnadu, India.

Online published on 29 September, 2017.

Abstract

Dissatisfaction with working life is a problem, which affects almost all the workers at one time or another, regardless of position or status. The frustration, boredom and anger common to employees, is a complex problem which affect the quality of working life. The sustained vitality and profitability of any company is clearly linked to the satisfaction of its workforce. This is intuitively obvious and the research is compelling.

A company that does not measure or improve employee satisfaction may quickly face increasing turnover and declining productivity. The success of any organization is highly dependent on how it attracts recruits, motivates, and retains its workforce. Today's organizations need to be more flexible so that they are equipped to develop their workforce and enjoy their commitment. The newest technologies, most innovative management practices and state-of-art office buildings are of no value without the talent, commitment and contribution of a quality workforce.

Therefore, organizations are required to adopt a strategy to improve the employee’ quality of work life (QWL) to satisfy both the organizational objectives and employee needs. Strategies that help the employees balance their personal and business goals.

PROBLEM: To find out the Quality of Work Life with special reference to Employees of Ashok Leyland.

To find out the employees experience of work life in terms of work load, stress and work life balance.

To find out the employees satisfaction in the effectiveness of Quality of Work Life.

PROPOSED METHODOLOGY: The methodology adopted is survey method.

TYPE OF DATA: Primary and Secondary data are used.

TOOLS FOR DATA COLLECTION: The data are collected through Questionnaires and by Observation.

FRAME WORK FOR DATA ANALYSIS: Percentage Analysis is used for analysis.

EXPECTED DELIVERABLES: Attitude of the employees towards the work, the work environment and their level of satisfaction in job.

Keywords

Quality of work life, Ashok Leyland