A study on customer perception towards products and services of mobile network

In today's globalising economy, competition is getting more and more fierce. That means it becomes more difficult for products and services to differentiate themselves from other offerings than ever before. The Telecom service providers due to intense competition are now entering into a new phase of development i.e., shifting the emphasis towards improvement in quality of customer service and thereby achieving operating efficiency and profitability. So, in today's competitive marketplace, customer perceptions are becoming much more important for gaining sustainable competitive advantage which in turn compels the marketing department to know the reason for gradual decrease in their customers. The full paper focuses on the perception of the customers towards the leading mobile network providers in the country by getting the customers view on their usage and satisfaction of the product which is provided by the company. The research design for the study is descriptive in nature with the sample size of 115. Primary data is collected by structured questionnaire method. The data is analyzed using weighted average, Percentage Analysis and Chi-Square Test. The major objectives of this study are to measure the perception of the customers, level of service offered by the company and to study the promotional measures offered by the company that satisfy the customers.