South Asian Journal of Marketing & Management Research
  • Year: 2012
  • Volume: 2
  • Issue: 2

A study on small businessmen attitude towards using micro finance products

  • Author:
  • P. Anbuoli
  • Total Page Count: 17
  • Page Number: 180 to 196

*Anna University of Technology Madurai, Alagar Koil Road, Madurai – 625002, Tamilnadu, India.

Online published on 29 September, 2017.

Abstract

Micro finance is the means of support to poor and small business owners. Small business provides the friction to industrial growth in an economy. Existence of small business can bring employment opportunities along with revenue generation to its owners. Provision is smaller credit and accepting small savings is the function of micro finance. Now it offers plenty of services to its clients like poor, small businessmen, self-help groups and so on. This study investigates the small businessmen attitude towards using micro finance products. This study based on the objective of financial factors behind in the use of micro finance products, non-financial factors behind in the use of micro finance products and personal factors on the use of micro finance products. A detailed questionnaire has been circulated among the target sample group of 100 respondents; the data can be collected after the completion of pretest. The questionnaire consists of personal profile of the respondents, financial factors, non-financial factors and personal factors associated with the use of micro finance products. Simple percentage analysis and Kendall's Co-efficient of Concordance have been adopted to test the worthiness of data collected. Suitable hypothesis can be framed to test the concordance among the different businessmen on the use of micro finance products. This study concludes that there is no relationship among the businessmen motives on the use of micro finance products.

Keywords

Micro Finance, Small Businessmen, Financial Factors, Non-financial Factors, Micro Credit, Micro Savings