This report is based on the views of customers in LPG Distributor sons about CRM practice followed in company. The LPG Distributor sons were one of the successful distributors of caltex LPG product. The data were collected by means of schedule interview and personal interview. This report reveals that it is possible to achieve sales target through relationship marketing. The consumer profiles are important source for company to make relationship with the customers. In LPG Distributor sons, they use SCRM simple database software for maintaining the profile of every customer. The customer life time value and satisfaction level are calculated on basis of information collected from the customer. This report also shows the continuous improvement in sales due to CRM practice followed by the company.
