*Research Scholar, ICFAI Institute for Management Teachers Survey No. 156/57, Dontanapally Village Shankerpally Mandal, R.R. District 501203, A.P, India.
**Assistant Professor, ICFAI Business School, Hyderabad, Survey No. 156/57, Dontanapally Village Shankerpally Mandal, R.R.District, 501203, A.P, India.
Online published on 29 September, 2017.
Recently, organizations are using various routes to communicate its positive characteristics to the various stakeholders, one of which is specific to internal and potential employees. Popularly known as “Employment Branding”, this is a tool for attracting new talent and one way of achieving it is through job advertisements. This implies that job advertisements could be a source of observing the competencies required for various positions in organizations. The purpose of the present study is to examine the competencies sought by the organizations for HR positions in India. The study also tries to identify the changes (if any) that have taken place in the requirements over two time periods using Content Analysis. A sample of HRM job advertisements from 2004 and 2008 were content analyzed. The results were compared to the competency list given by the American Society of Training and Development in 1987. Most of the competencies given by the McLagan and Suhadolnik (1989) were not found to be prevalent in the Indian context. Majority of ads in both time periods focused on technical competencies. The exploratory study was aimed to throw light of the current HR recruitment practices and has elements of interest both for academia and industry.
Job advertisements, Content Analysis
