South Asian Journal of Marketing & Management Research

  • Year: 2012
  • Volume: 2
  • Issue: 5

Influence of feminine traits on the job performance of women executives in commercial banks in pondicherry

  • Author:
  • P. Ashok Kumar, K. Sundar
  • Total Page Count: 15
  • DOI:
  • Page Number: 69 to 83

*Ph.D Research Scholar, Department of Commerce, Annamalai University, Annamalai Nagar-608002, Tamil Nadu, India.

**Associate Professor, Commerce Wing, DDE, Annamalai University, Annamalai Nagar, Tamil Nadu, India.

Abstract

The distinctive feature of Indian career women is that they do not abandon their conventional role of home maker while taking any job. In the context of epoch making changes that the Indian banking scenario witnesses, their level of performance needs an in-depth analytical study further, women are said to blend judiciously the traditional love for home and professional excellence. They possess certain inborn qualities of patience, tolerance, courtesy, affability etc. – qualities most required for banking which is essentially a service industry. The present study is aimed at helping the high level authorities to frame a suitable policy for recruitment of women employees on a large scale if the findings confirm that their innate traits influence significantly their performance efficiency. The present study investigated the relationship between demographic factor of women executives and their level of feminine traits. The conclusion has been given. As for banks all the three kinds of banks – public sector, private sector and new generation private sector commercial banks were surveyed. The conclusion has been given.

Keywords

Feminine Traits, Women Executives, Women in Banking, Work Performance, Working Women