Corporate Social Responsibility is becoming an important component in the organizational programs. The basic motto of business organizations was always maximization of profits. All their strategic initiatives were associated towards it. But now many companies have understood that they have a significant role to play in improving the welfare of the society. Moreover they have realized that organizations sustainability depends upon the society in which they are operating. In the past few decades companies have decided voluntarily to bestow to a better society and a hygienic environment.
Many researches focused on the behavior of female entrepreneurs in terms of traits, motivations, and success rates and their gender-related distinctiveness etc. Even though large amount of literature is available on Women Entrepreneurship, still there is a need for more research on female entrepreneurship—particularly on intervention of successful corporate paramount's of developing countries which are initiating many programs aiming at promotion of entrepreneurship and empowerment of women in the process. In this back drop an attempt has been made to review the literature on corporate social responsibility, women Entrepreneurship thus bringing the conceptual insights of Corporate Social Responsibility and Women entrepreneurship. The present paper aims to understand the emerging trends in corporate social responsibility. An attempt is thus made to examine the CSR initiatives of organizations that aim at development of women entrepreneurship with reference to various case studies.
There is a paradigm shift in the concept of CSR where in most of the organizations are viewing it as a serious activity. They are not undertaking CSR just to Market their products, or to maintain public relations. Now days, most of the organizations are viewing it as a serious activity. Moreover many companies like HUL, Canara Bank, IBM, and The Goldmansachs are concentrating on Women Entrepreneurship Development in pursuit of CSR Initiative.
Corporate Social Responsibility, Women Entrepreneurship, Women Entrepreneurship development as CSR initiative
