South Asian Journal of Marketing & Management Research

  • Year: 2012
  • Volume: 2
  • Issue: 6

SCM in new perspectives – the pulse of organised retailers

  • Author:
  • P. Sathish Chandra, G. Sunitha
  • Total Page Count: 9
  • DOI:
  • Page Number: 87 to 95

*Associate Professor in Marketing, Warangal Institute of Management, A Unit of ITM Group of Business Schools, Mumbai, Warangal-506001 (A.P), India.

**Assistant Professor in Finance, School of Management, National Institute of Technology, Kazipet, Warangal – 506003, A.P, India.

Abstract

The role of supply chain in Indian organized retail has expanded over the years with the boom in this industry. The growth of the Indian retail industry to a large extent depends on supply chain, so efforts must be made by the Indian retailers to maintain it properly. The globalization of business has received a great deal of press in recent years. The pressure of global competition is frequently cited as primary drivers for greater customer demands for improved products and services. These increased demands have caused businesses to pursue improvement initiatives, such as implementation of Just-in-Time (JIT) and Quick Responses (QR) inventory management policies, business reengineering, VMI, CPFR and supply chain management as tools to enhance their competitiveness. At the same time, firms increasingly look to foreign markets for growth opportunities, or to foreign suppliers for improved sourcing opportunities.

Keywords

Collaborative Planning, Forecasting and Replenishment (CPFR), Logistics, Supply Chain Management, Vender Managed Inventory (VMI)