South Asian Journal of Marketing & Management Research
  • Year: 2012
  • Volume: 2
  • Issue: 6

Connecting rural Odisha through financial inclusion: A comparative study

  • Author:
  • B.C.M. Patnaik, Ipseeta Satpathy, Aroop Kumar Mohapatra, Avinash Chandra Supkar
  • Total Page Count: 24
  • Page Number: 191 to 214

*Associate Professor, School of Management, KIIT University, Bhubaneswar, Odisha, India.

**Associate Professor, School of Management, KIIT University, Bhubaneswar, Odisha, India.

***Research Scholar, KIIT University, Bhubaneswar, Odisha, India.

****Research Scholar, KIIT University, Bhubaneswar, Odisha, India.

Online published on 29 September, 2017.

Abstract

Financial inclusion is delivery of basic banking services at an affordable cost to the vast sections of underprivileged, needy and lower income groups. Unrestrained access to public goods and services is the sine qua non of an open and efficient society. As banking services are in the nature of public good, it is essential that availability of banking and payment services to the entire population without discrimination is the prime objective of the public policy. In the present paper we tried to understand the perception of beneficiaries in the rural areas of Ganjam District and Cuttack District of Odisha. For this purpose 800 questionnaires distributed over a period of 10 months and finally 372 responses able to collect. For comparison purpose percentage is taken as base.

Keywords

Perception, Financial Inclusion &Response