South Asian Journal of Marketing & Management Research
  • Year: 2012
  • Volume: 2
  • Issue: 7

A perceptual analysis of employee work life balance in ites/BPO sector

  • Author:
  • A. Bharathy
  • Total Page Count: 14
  • Page Number: 12 to 25

*Research Scholar Dravidian University, Assistant Professor, Department of Management Community College, Pondicherry University, Lawspet, Pondicherry – 605008, India.

Online published on 29 September, 2017.

Abstract

BPO – The sunrise industry of our nation where all work happens in a carefully constructed, controlled environment. The acquired accents, the westernized names, the glass fronted buildings that resemble the offices of the parent company in some western country, the briefing sessions where the agents are updated with the latest baseball scores, the political happenings and weather reports of the foreign land are all critical pieces of the off shoring Jigsaw. This on the other hand inadvertently has an increasing effect on the work life balance of these employees in the forms of stress, health issues, increasing rates of divorces and also has a social impact in the form of cultural shift to a westernized way of life and growing detachment from the immediate family and ultimately brain drain of intellectual capital from our country. These aren't a good sign for the growing industry, our country, for the society and the individuals as well. This paper is an attempt to research upon the work life balance practices of the BPO employees and suggest interventions else this industry may dig a grave for itself amidst the growing prosperity that our country for sees to leverage upon from this industry.

Keywords

ITES, BPO, Outsourcing, Work Life Balance, Brain Drain, Off shoring