*Associate Professor in Commerce Department, H.N.B. Garhwal University, Srinagar Garhwal, Uttarakhand, India.
**Faculty in Commerce Department, H.N.B. Garhwal University, Srinagar Garhwal, Uttarakhand, India.
***Commerce Department, H.N.B. Garhwal University, Srinagar Garhwal, Uttarakhand, India.
Online published on 29 September, 2017.
Technology has been one of the most important factors for the development of mankind. Banking industry is growing by leaps & bounds with the use of technology in the form of ATMs, On-line banking, Telephone banking, Mobile banking, Credit card, Investment & Insurance business etc. In the recent years the way to do banking has changed. Most of the banks have been providing various services to customers instead of core banking. The main objective of study to analyse the level of awareness in customers towards the banking services in Urban areas of Uttarakhand. A total of 500 respondents were selected and surveyed. A sample of 250 respondents selected from public sector banks as well as the same sample was taken of 250 respondents from private sector banks equally. Out of 500 respondents, total 420 respondents are aware about the various services provided by banks. Electronic and print media play major role to aware the banking customer. In present, study almost 69% respondents aware by print & electronic media.
E-Banking, Customer Attitude
