Innovation strategy dimensions: Analysis & implications

There is increasing emphasis on being ‘internationally competitive’, as we live in globalised and highly competitive era. To achieve and maintain the necessary competitive edge, companies need to be innovative, technological dynamic and organizationally efficient. The role of innovation strategy in overall performance of the firm is very significant. This study is an attempt to find the gap by analyzing previous studies on innovation strategy's dimensions and suggesting the potential dimensions of innovation strategy to be explored. This study makes two important contributions. First, it takes the difficult step of incorporating a vastly diverse literature into a single framework. Second it provides a very deep insight into the lacking areas of innovation strategy which needs to be explored further.