*Associate Professor, VIT Business School, VIT University, Vellore-632014, Tamil Nadu, India.
**Assistant Professor, VIT Business School, VIT University, Vellore-632014, Tamil Nadu, India.
Online published on 29 September, 2017.
With the increase in the growth of players in Insurance sector (both public and private) the insurance companies are finding it difficult to promote their products. This paper tires to study the benefits of advertisement as a tool for promotion of products by Insurance Company. The study is done with special attention to IDBI Federal Life Insurance Company Ltd.
Advertisement, Promotion, Benefits, Insurance company, And Products
