Reflections of entrepreneurial culture in Geeta

Entrepreneurship is the greatest phenomenon of the contemporary world. It is starting, establishing and expanding the business enterprise. The growth of entrepreneurship is limited by a plethora of entrepreneurial barriers and the psychological fear of failure of the enterprise is the greatest barrier. Many an enterprise fails to flower in to full bloom due to the fear mania suffered by the entrepreneur. It is like waging a war. Gita is a song celestial recited by Krishna to his disciple encouraging him to regain his confidence in the thick of the battle field. If the starting up of an enterprise is visualized as starting a battle in the mind of an entrepreneur, it is necessary to induce the spirit and essence of Gita in his mind for ensuring his ultimate success. One should not lose the macro vision and limit the mind to things of micro nature. Gita enables end ennobles each budding entrepreneur a great visionary, a perfect planner, a skillful schemer and what not. In this paper an attempt is made to narrate as to how the Gita is relevant to entrepreneurs of the modern day.