Motives behind the use of social networking websites

This study has been designed to find out the “Motives Behind The Use Of Social Networking Websites”. A sample of 150 respondents which comprises of students, self employed and salaried class people have been selected and studied with reference to various factors which motivates them to join social networking Websites. Based on the response of respondents on various variables, we apply factor analysis by using SPSS to find out the most prominent factors which motivates them to use social networking Websites. Networking & Information gathering by staying in touch with friends and updating about themselves, Attractive Offers and Mentoring, Career Orientation and hangouts are identified as major factors which motivates people to join social networking Websites. Secondly this study also focused on to find the change in usage pattern of Social Networking Websites among users over the period of time. This study also focused on to identify most preferred time of the day for the usage of social networking Websites.