Mutual funds – An overview of the impact of demographic characterstics

One of the prominent financial innovations is Mutual Funds. There are 33 Asset Management Companies at present and almost all the AMCs have been earning good returns for their investors. Because of the regulations of Security Exchange Board of India (SEBI) and Self Regulatory Body formed by the Association of Mutual Funds in India (AMFI), the functioning and development of the industry is quite good. The industry now entered into consolidation phage. Mergers and Acquisitions have been taking place in the Mutual Fund Industry. The success is definitely tagged to the demographic characteristics of the investors, to have a better understanding of the Mutual Funds. The demographic factors which are responsible for the attitude towards investment in Mutual Funds are examined in the present study.